Interior Alignment® Trademark and Marketing!
Trademarking and Marketing… it’s great stuff, but a bit confusing! We WANT you to use the term Interior Alignment(R) to promote your IA related work… it makes out name grow in the world, and create that identity of our feng shui and space clearing services… and how they are different and powerful
And it can be confusing on exactly how you can use the trademarked name and logo, and not in inadvertently make something that could cause us to LOSE our trademark (which is possible). The following has a LOT of ‘DO NOT’ phrases… and that is just to help you know what is not going to be helpful to all of us in keeping our trademark
For details on how to use (and not use) our trademarks and logos, please download and read our Trademark Guidelines!
Here’s an excerpt from the book with some of the commonly asked situations:
In case you want to know a bit more about how to use the trademarked name , and also how not to… here’s a list from the internet:
“Whether or not you decide to register your mark, the proper use of your trademark is crucial to preserving your current and future rights. A few simple rules should always be followed when using trademarks:
- DO use your trademark directly on the subject goods, or on the container or packaging in which the goods are sold. Use of a trademark in advertising, but not on a product or packaging is not sufficient to preserve your trademark rights. In contrast, use of a service trademark in advertising or signs offering the subject services is adequate use to establish or maintain service trademark rights.
- DO use all capitals, italics, different fonts or colors, or at least initial caps to distinguish a trademark from other text in advertising material. You can also underscore the fact that you are claiming trademark or service trademark rights by placing a small “TM” or “®” notation following the mark. Example; Arvic”®”
- DO use the “®” notation wherever you use a federally registered trademark.
- DO NOT use the “®” notation on any trademark that is not federally registered.
- DO NOT use a trademark as a noun. Always use a trademark as an adjective followed by a noun. For example, KLEENEX tissue.
- DO NOT use a trademark in a possessive form, unless the trademark itself is possessive. For example, JOHNSON’S baby oil.
- DO NOT pluralize a trademark. Instead, the common noun should be pluralized. For example, two SCHWINN bicycles rather than two SCHWINNS.
- DO NOT use trademarks as verbs. Xerox, for example, runs ads pointing out that even Xerox can’t xerox, it can only photocopy.
Marketing Your Services!
In the past, brochures and business cards (in addition to word of mouth) were stellar ways to market. Now, social media, websites, and variuos ways to use technology are becoming more important in establishing your credibility and marketing your services.
As an IA graduate, you are a member of The Linn Academy, and we want you to make use of the Practitioner Teleconference that give great current info on how to market your services. We also offer you ways to promote yourself online on the www.interioralignment.com website and our associated social media with a Shining Star membership level.
We are proud of what you do… And when you have articles in newspapers, magazine, tv spots, etc, we want to brag about you! Send us links to where you appear in media, and we will spread the word and cheer! Send this to firstname.lastname@example.org!